Newsletters

Are Half of Your Profits Going Down the Drain?

When a customer of yours feels like she received a poor product or service from your company she’ll quit buying from you in the future. That statement is obvious. And, if you run a good business that situation rarely occurs. So the rare loss of a customer due to a mistake is “small potatoes” compared with losing a significant percentage of your satisfied customers. This is what I call THE BIG SIN!

The greatest sin that good performing companies commit is that they perform well for most customers and then, those satisfied customers eventually forget them.

I’m going to repeat this concept for effect:

Your prized customers ARE forgetting you.

That’s right, there’s too much noise in the marketplace. This noise and constant solicitations from your competitors replaces the memory your customers have of your good performing company. So, just “doing well” by the customer is not enough. You need to maintain a lifetime relationship with each customer. That’s a pretty bold statement, so how can that be accomplished without breaking the bank?

Your Email Newsletter Will Strengthen Customer Loyalty.

Nu-Designs is the expert at creating beautiful (yet affordable) email newsletters that are customized for your company and sent directly to your valuable customers on an ongoing basis. From your end it’s simple. We write your newsletter, manage your email list and mail them. You just approve the newsletter before it’s sent. By giving your customers “news they can use” and offers to buy more from your company, you will:

• increase your customer repurchase rate
• defend against competitive strikes on your customer base
• increase your referrals as your customers forward your email newsletter to friends and family
• remain TOP OF MIND in your customers’ lives

 

To get the benefit from your newsletter we can send them once a quarter, or once to twice a month. Then, we’ll add each newsletter to your Website, archiving old issues. This helps improve your Search Engine ranking! Give me a call to discuss your newsletter (707) 575-5373.

 

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